Nordic Payments H1 2025 Preview

In the Nordics, a new kind of shopper is emerging: digital-first yet deeply rooted in physical retail. With 91% shopping online and still choosing stores for essentials like groceries, the region is redefining hybrid commerce. Mobile is now the main driver: 70% of online and half of in-store payments happen via smartphone. Local wallets are thriving, especially in Sweden, while self-checkout stalls. For merchants, the path forward is clear—embrace mobile-first, omnichannel solutions to meet evolving expectations. The future of payments is already here. Are you ready to meet it?