Decades of cooperation: Picnic's payment solutions are in Nets' capable hands

Nets supplies payment terminals to Picnic and is responsible for the smooth flow of the company's payment transactions. Irene Leppänen, Chief Operating Officer at Picnic, states that the long-standing cooperation is simply based on the functionality of Nets' solutions.

"Nets has been a reliable partner for us. Our payment transactions have functioned flawlessly and do not cause us any gray hairs in our daily operations. On the contrary, it works efficiently in the background and has not caused us any headaches whatsoever."

According to Leppänen, the customer experience is always a whole, built upon encountering the customer as a person, receiving the desired product, and enjoying it during a refreshing moment of the day. Payment transactions must occur smoothly, so that one does not even have to think about them. This is because problems can disrupt the intended customer experience. Functional payment processing is precisely meant to be unnoticeable.

A successful payment and purchasing experience takes the individual needs of customers into account. Younger customers particularly expect speed from the payment transaction, whereas for the older generation, service is a highly significant part of the payment process.

"The payment moment depends a lot on who we are dealing with and for whom we are producing those refreshing moments of the day. There is a clear difference in whom we are serving and what kind of role the payment transaction itself takes at that moment," Leppänen states.

Patience Amidst Changes

The restaurant industry is in great turmoil due to changes in consumer habits, new innovations, and the impacts of the pandemic. Leppänen says that Picnic's approach is naturally to keep up with the times, but especially to trust operating methods that have proven successful in the long run. There is always a demand for the chain's core concept: customer-oriented service and good products. The functionality of Nets' payment solutions likewise represents the kind of stability that the winds of change are not going to overturn. A smooth and seamless payment transaction is an essential part of a good customer experience.

"It is important to us that we work with a partner we can trust, and who ensures that payment transaction matters are in order and up to date," Leppänen says.

Picnic actively monitors industry developments and evaluates the usefulness of new solutions in cooperation with Nets. The focus is on adopting innovations that bring clear added value to the customer experience. The possibility of pre-ordering, which Picnic currently utilizes, is an excellent example of how customer needs drive changes. According to Leppänen, the reform especially met the wishes of customers who value fast ordering and payment.

"Picnic always wants to be the easiest choice, and that guides our strategy a great deal. Our products must be easy to enjoy and they need to fit every moment of the day. That ease suits us, and we want to reinforce it. After all, payment solutions play a massive role in ensuring that the customer finds doing business with us easy. In other words, they must be reliable and run smoothly without any complications."

Working Basics Go a Long Way

When considering Picnic's greatest strengths, Leppänen first mentions the company's employees. It all starts with employees enjoying their work, as that translates directly to the customers. The second strength is naturally the selection of good products that broadly suit different types of customers and different moments. Third comes the speed and frictionlessness of the customer experience.

Even though the world is changing, the coffee breaks during the workday and unhurried lunches in good company offered by Picnic are always in-demand experiences. Throughout their decades together, Nets has represented unwavering reliability and uncomplicated payment traffic for Picnic and its customers, settling seamlessly into the background of the products and customer service themselves as an integral part of Picnic's overall operation.

"Cooperation with Nets has been truly excellent and has worked well. Nets is a reliable partner, and you can trust that security is in order," Leppänen concludes.