Gottebiten enhances customer value at the border crossing through flexible payment options.

Payments that strengthen the customer experience

For Gottebiten, satisfied customers are always the focus. In their popular stores along the border with Norway – where Swedes, Norwegians, and tourists all shop – good service and freedom of choice are a natural part of the experience. Through the collaboration with Nets and the Dynamic Currency Conversion (DCC) service, customers can choose themselves whether they want to pay in their own currency or in Swedish kronor. A simple but appreciated function that makes the payment both clearer and more secure.

From 35 Square Metres to a Nationwide Chain

Gottebiten En Gros AB consists of the store chains Gottebiten, SBG, and Godisfabriken – specialty stores for confectionery, beverages, tobacco, and nicotine products. The first Gottebiten store opened as early as 1997 in Svinesund, in a 35-square-metre location. Today, the company operates over 30 stores from Abisko in the north to Uddevalla in the south, with a central warehouse and head office in Strömstad.

With around 400 employees and a turnover of approximately 2 billion SEK, Gottebiten is the largest player in Sweden in border trade towards Norway – and is also active in Haparanda with trade towards Finland.

Customer Service and Revenue Hand in Hand

For a business like Gottebiten, where a large proportion of customers come from Norway but also from other parts of Europe, DCC (Dynamic Currency Conversion) is an important part of the payment experience.

With DCC, currency handling is completely automatic. The terminal detects when a card is issued in another country, and the customer gets to choose whether the purchase should be made in Swedish kronor or their own currency. This saves time for the staff, provides transparency in the purchase, and strengthens customer trust. “Customers appreciate the option to decide for themselves – that is good customer service,” says Mats Idbratt.

Besides happier customers, DCC also contributes to stronger profitability. The service generates an exchange commission corresponding to 1% of the transaction value, while the payout continues to be made in Swedish kronor. Thanks to the compensation generated by the service, Gottebiten's cost structure for card transactions looks significantly better.

A Partnership Built on Dialogue

The collaboration between Gottebiten and Nets is characterized by close dialogue and joint planning. When implementing DCC, a clear rollout plan was developed together, and contact was maintained throughout the entire process. Even after going live, regular follow-up has continued – something that has been appreciated by Gottebiten.

Nets also delivers detailed reports with data on currency conversion, which provides valuable insights into customer behaviour and payment patterns in the stores. “Above all, we appreciate the partnership because together we find solutions that work well for us and create added value for our customers. It is always easy to get in touch with our partners at Nets, who show a high level of service and great commitment,” says Mats Idbratt.

A Collaboration that Creates Added Value for Both Customer and Business

With DCC from Nets, Gottebiten can continue to offer the service and freedom of choice that has made the chain a natural stop for border shoppers. The service provides both a better customer experience and stronger profitability – and the partnership with Nets shows how the right payment solution can strengthen both the customer experience and business results. Read more about DCC here.

Would you like to strengthen the customer experience in your business?

Contact us at Nets to explore how smart, secure, and scalable payment solutions can create value for both customers and business.