Naisten Pukutehdas utilized Nets Financing in its business strategy

Naisten Pukutehdas offers pants that fit everyone, designed in Finland and manufactured in Europe. The family business, which is over 100 years old, currently has 16 stores in Finland and six shop-in-shop locations.

Naisten Pukutehdas grew from one woman's sewing workshop, and has been on a growth trajectory for a long time. Its turnover grew by almost 50 percent in the last two years. The company began looking for a reliable financial service that would provide support for both financing its operations and investing in growth.

A flexible and hassle-free financing option

Naisten Pukutehdas has opened new stores, which has increased the amount of goods and further emphasized the seasonal nature of the clothing industry. Seasonality is very typical, as sales are usually slow from December to the end of March and goods remain in stock. Payment terms vary and the sales cycle is very short. If goods are late or cannot be financed, this can have a significant impact on sales and the entire company's operations.

Nets' customers can obtain financing based on their company's sales history. The aim is to understand the entrepreneur's business and offer solutions that are tailored to it.

"There is demand for this type of financing solution in the market," says Markus Rosendahl, fourth-generation CEO of Naisten Pukutehdas. He points out that traditional financial services are not necessarily flexible enough to respond quickly, and after a wait, the application may be declined, which can have a significant impact on business operations.

Automatic repayment makes life easier

The repayment system makes the process seamless. Repayments are automatically deducted from card payments, so the debt is reduced automatically.

"When repayment is based on good existing cash flow, we were able to pay back the money relatively quickly. Flexible financing solutions are extremely important for businesses to keep up with today's market," says Markus Rosendahl.

Entrepreneurs can vary the repayment percentage to a pace that suits their business. When business is slower, the company pays less, and when business is booming, it pays more. This way, there is a minimal impact on daily business operations.

An investment that pays for itself

Even though the market situation has been tough, Naisten Pukutehdas's desire to grow has stayed strong. The product range must be adapted to changing consumer needs, and clothing repair services have become a top priority for Naisten Pukutehdas.

"I can definitely recommend Nets Financing to other entrepreneurs in terms of the process, smoothness, and overall experience," says Markus Rosendahl.

Nets Financing is a financing service provided by Nets in cooperation with Liberis. Liberis is a leading provider of cash advances for businesses, offering financing to companies in various sectors across Europe.