Customer story
Norlys is Denmark's largest integrated energy and telecommunications group, owned by over 800,000 cooperative members. They provide essential services like energy, internet, and mobile, while owning Denmark's largest fiber network and half of its largest mobile network. With 4,500 employees, Norlys actively champions a sustainable and digital Denmark.
When the energy crisis hit, people across Denmark became more focused than ever on their electricity bills. They wanted more insight into prices and more control over how they paid for their power. So Norlys chose the simplest approach and asked their customers how they would prefer to pay their bills. The answer was clear: automatic payment methods. That’s why it became essential to offer customers a new alternative - automatic card payments.
So Norlys Energi went looking for a payment solution provider to support them.
Thanks to a well-designed customer journey and a solid technical solution, 20,000 customers switched to automatic card payments in just one year—without a single marketing campaign from Norlys Energi.
Now, we're sharing their story to show how a customer-first approach can lead to organic success and long-term loyalty.