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Express Buttons - The Future of Buyer Experience

Published: 05.02.2026
N/A minutes read
Express buttons

Imagine this: a customer finds something they love on your site. They’re ready to buy—right now. But instead of a quick win, they’re met with a maze: add to cart, view basket, click checkout, fill in shipping, pick payment, type card, confirm. Seven steps, and every one is a chance for hesitation or distraction.

Express Buttons change everything. With just two taps—Buy with Apple Pay or Buy with Google Pay, then a quick Face ID or fingerprint—the purchase is done. No friction, no waiting, just instant satisfaction. It’s not just a better checkout; it’s a better experience for your customers and a boost for your business.

Key Benefits

  • More completed purchases: One-tap checkout means fewer abandoned carts and more happy customers.

  • Faster, repeat buying: Returning customers can buy again in seconds—perfect for impulse purchases.

  • Safer transactions: Biometric authentication and tokenization protect every payment, reducing fraud and chargebacks.

  • Global reach: Apple Pay and Google Pay are trusted worldwide, attracting international shoppers and premium buyers.

  • No extra apps needed: The wallets are already on your customers’ phones—no downloads, no learning curve.

  • No extra fees for Apple Pay: If you are a Nets Easy customer, you can add express buttons with NO EXTRA COSTS!

How It Works

  • Apple Pay: Tap “Buy with Apple Pay” → confirm with Face ID or Touch ID → purchase complete.

  • Google Pay: Tap “Buy with Google Pay” → confirm with device authentication → purchase complete.

Image of the simple purchase of three steps using Express buttons. 1 - click on Apple Pay. 2 authentication through Face ID or biometrics. 3. Purchased!

Compared to the traditional seven-step checkout (which can take minutes), Express Buttons complete the process in under five seconds.

Real-Life Stories: Where Express Buttons Shine

Retail

A shopper spots a limited-edition sneaker drop during lunch. Instead of navigating a long checkout, they hit Buy with Google Pay and confirm in seconds. The shoes are theirs before the size sells out—because speed matters when style is on the line.

Digital Goods & Entertainment

A customer is gaming and wants to grab an in-game upgrade during a live stream. With Express Buttons, they skip the usual payment screens and confirm with one tap. The upgrade is live before the next level starts—keeping the experience seamless and fun.

Interested in adding Express Buttons?

Contact our sales team to get started with Easy and unlock Express Buttons for your store. We’ll guide you through setup and best practices. Contact sales.

For Your Webshop: Easy Integration

Express Buttons can be added directly to your product page or cart. They work alongside your existing payment options and are designed to be instantly recognizable and trusted by your customers. Read more on how to get started.