Blog articles

Payment cards have long overtaken cash as the preferred payment method for customers - no surprise there. For years, cash has been gradually disappearing from checkout counters. But did you know that this shift actually can benefit you as a business owner?

Do you know which generation you belong to? Maybe you are a Millennial who grew up watching Harry Potter and perfecting the art of selfies? Or perhaps you’re a Baby Boomer who remembers the moon landing and rock ‘n’ roll as the greatest revolutions of your time. Each generation is shaped by their unique experiences, values, and behaviors. But did you know that your generation can also influence how you prefer to pay?

It can be a jungle to understand the difference between all the card schemes, when you need to choose which cards to accept when opening a store or starting a webshop. But one thing is certain, you need to be able to accept card payments.

There’s no doubt that SoftPOS technology is disrupting the payments space. It gives merchants of all sizes the ability to accept contactless payments without a traditional card payment terminal, solving multiple challenges and creating new opportunities for growth. Juniper Research* predicts that the number of smartphones used for contactless SoftPOS payments will grow from 3.2 million in 2021 to nearly 24 million by 2026. This practice of turning a smart device into a payment product is fuelled by the app economy, and as big brands introduce, expand and support this technology on their smartphones, we can expect to see it proliferate further. So, what is so attractive about turning a smartphone into a payment acceptance device? And what are the risks? Let’s start by looking at the customer experience.

The Corona pandemic, and the restrictions that came with it, have changed the way consumers act in physical stores. We try to avoid queues and having to touch surfaces unnecessarily such as the buttons on a payment terminal. The changed habits are paving the way for digital payment methods, such as contactless payments. Customers experience greater purchasing freedom and will easily switch between the digital and analogue worlds. How can you accommodate your customers' changed behaviour, give them a good experience and at the same time ensure good working conditions for your employees? Continue reading, and you’ll find out.