Whether your business is online or brick-and-mortar, Black Friday, Cyber Monday, and Christmas sales are the most important sales season of the year for many companies. During peak seasons, it is a good idea to prepare for a larger than usual customer flow and busier traffic.
Consumer purchasing behavior varies depending on the season, and the end of the year stands out as a particularly busy period. Black Friday has long been a popular shopping day, and in recent years it has expanded in some places to last a week or even a month. The rest of the bargain hunters aim to grab their deals on Cyber Monday, which follows Black Friday, or at the latest during the December sales.
With these tips, you can prepare to attract new customers, meet growing demand, and maintain an excellent customer experience even in the midst of the rush.
Smooth payment is key
Speed and reliability are the cornerstones of a good customer experience, especially during peak times. Slowdowns and technical problems can even drive away potential customers. Remember to update all systems to ensure that your devices are working properly.
Portable payment terminals offer flexibility for payments during busy periods. The Android-based SmartPOS helps to reduce queues by allowing your customers to pay anywhere in the store. The payment terminal software has been developed in Finland, which means that the specific needs and preferences of the Finnish payment market have been taken into account in product development.
With the SoftPOS feature, you can easily turn your iPhone or Android device into a contactless payment terminal. It is suitable for businesses of all sizes and a wide range of sales situations, whether you are behind the counter, at a Christmas market, or visiting customers. Download the app, log in, and you can start accepting payments right away.
Enhance the shopping experience with good customer service
The end-of-year sales season increases customer traffic in stores and online shops. As visitor numbers increase, so do questions. Make sure you have enough resources to handle the seasonal traffic by training both store staff and customer service to serve during peak times.
The growing number of orders also puts pressure on logistics. For many consumers, it is important to receive their orders quickly, so make sure that a good shopping experience is not ruined by slow delivery or incomplete stock information. Versatile delivery options and a smooth return process strengthen customer confidence and reduce the risk of purchases being left in the shopping cart.
After-sales marketing ensures customer loyalty. For example, use discount codes and thank-you messages in email marketing – alternatively, you can customize offers and messages on the SmartPOS payment terminal screen. This strengthens the customer experience and encourages customers to return to your business.
Stand out from the competition by offering multi-channel solutions
Multi-channel refers to the ability of customers to choose the payment method and channel that suits them best and to switch between them flexibly and securely. A smooth payment experience requires that payments work smoothly and efficiently, regardless of whether they are made in a store, online, or in a mobile app, for example.
Paytrail Omnichannel is a reliable and comprehensive payment solution that covers card payments in both online stores and physical stores. With a single agreement, you get access to Nets' SmartPOS payment terminals and Paytrail's wide range of online payment methods. We make multi-channel sales easier, allowing you to focus on running your business without any worries.