Black Friday 2025 is coming — mark your calendars for November 28. The day has firmly established itself as one of the busiest shopping days of the year, and we want to do our part to help ensure it’s a success for you. That’s why we’ve gathered our best tips and tools to help you prepare.
Why preparation matters
While many merchants have stretched Black Friday into a full “Black Week”, you can still expect far more customers than usual to visit your webshop around November 28. The earlier you prepare, the more sales you’ll be ready to capture.
Up to 80% of carts are abandoned online. (Here are tips to avoid that.)
63% of Nordic shoppers cancel a purchase if their preferred payment method is missing.
Black Friday Checklist for Webshop Owners
Promote your offers on social media
Social channels like Facebook and Instagram are your virtual shop window.
Use them to:
Highlight your Black Friday offers
Answer questions from customers
Build buzz before the day
Tip: Schedule your posts ahead of time to handle the rush on November 28.
With the right preparation — and Nets by your side — you can make Black Friday not just busy, but your most profitable day of the year.