Today, companies need to be present where their customers are. Although brick-and-mortar stores still attract customers, online shopping has become the norm. Omnichannel solutions are essential for providing seamless, customer-centric shopping experiences.
When consumers make purchasing decisions, they want the entire process to be quick and smooth from start to finish. Some choose a company based on where they can get their purchase immediately. The product may be picked up directly from the store on the same day. However, the search for and comparison of products usually begins in a different channel, typically online. Consumers appreciate payment methods that are compatible with the devices they use, especially smartphones. Our Nordic Payments 2025 H1 Preview examines consumer habits for the first half of the year and finds that up to 70% of online payments and 50% of in-store payments are made by smartphone. It is therefore advisable for merchants to invest in multi-channel payment solutions in order to meet changing customer expectations. You can read more about payment trends in the Nordic countries in our blog article or download a preview of the upcoming Nordic Payments 2025 report here.
Customers expect an omnichannel experience
Customers shop in different ways and can be found on different channels. A multi-channel solution allows customers to choose the payment method and channel that suits them best and to switch between them flexibly and securely. A smooth payment experience requires that payments work efficiently regardless of whether they are made in a store, online, or in a mobile app, for example.
When interaction with a company is enabled across multiple channels, shopping is easy and meaningful in the way that suits the customer best. A smooth purchasing process enhances the customer experience and encourages them to return.
Omnichannel approach brings competitive advantage
Payments should be as smooth as everyday basic services. When payments work seamlessly, customers don't even think about them. If something goes wrong, purchases are easily abandoned. That's why smooth omnichannel is not only the cornerstone of customer experience but also a competitive factor. The Finnish payment solution Paytrail Omnichannel takes into account the consistency of online and brick-and-mortar stores. With a single agreement, the service offers Paytrail's versatile online payment methods and Nets' SmartPOS payment terminals, whose software has been developed in Finland. It bundles everything you need for smooth payments: service agreement, settlements, reporting, invoicing, payment terminals, and expert customer support.