In the world of grocery stores, efficiency is paramount, and Coop, one of Denmark’s leading supermarket chains, understands this well. For Coop, efficiency means ensuring customers enjoy a fast and smooth shopping experience from entry to checkout.

About Coop Denmark

For over a century, Coop Denmark has been a cornerstone of the Danish grocery market, known for its deep-rooted commitment to community and customer service. With nearly 1,000 stores and over two million loyalty club members, Coop has long been a household name. But even with a legacy of trust and reliability, Coop understands that the retail landscape is ever-changing, and staying ahead means continuously evolving to meet customer needs.

The challenge

While some prefer to leisurely explore the aisles, many view grocery shopping as just another task on their to-do list. Responding to customer feedback for a quicker checkout solution, Coop partnered with Nexi to develop a solution that meets this demand. This collaboration highlights Coop's commitment to enhancing the shopping experience, making it easier and more enjoyable for everyone.

Anders Wiekhorst, Head of Operational Excellence, Coop Denmark

The solution

To rapidly meet the increasing demand for a streamlined checkout experience, Coop and Nexi adopted an innovative approach by utilizing SoftPOS technology to develop Coop’s self-service checkout solution. As Nexi SoftPOS has the capability to turn a tablet or mobile into a payment terminal it was harnessed to transform simple tablets into a complete and powerful user-friendly self-service checkout solution.

The result is a streamlined and efficient checkout experience that could be developed with minimal additional hardware. When you see this sleek tablet in-store, it’s almost hard to believe it can handle hundreds of transactions daily.

“As with any new initiative there are naturally some customers that are a bit sceptical. However, there is a market trend in the entire retail industry towards more self-service. Most customer are very accustomed to these types of solutions, and the vast majority of feedback we have received from both customers and colleagues has been positive.”

The results

The implementation of this solution is already showing impressive results: in some stores, up to 60% of transactions are now processed through self-service checkouts, significantly reducing waiting times and allowing customers to shop at their own pace. For Coop, this is not just about keeping up with trends; it’s about listening to customers and providing them with the tools they need to have a positive shopping experience. Coop’s staff have also benefited from this change. With the check-out process streamlined, employees can now dedicate more time to assisting customers in other areas of the store, offering personalized service that further enhances the overall shopping experience.

As Coop continues to roll out this solution across its stores, it’s clear that its focus on innovation and customer satisfaction is helping to set new standards in Danish retail. By partnering with Nets, Coop is not only meeting customer expectations but exceeding them, ensuring that their stores remain a preferred destination for shoppers across the country.